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    Thread: Cleveland Indians demote Chief Wahoo logo

    1. #1
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      Cleveland Indians demote Chief Wahoo logo

      Cleveland Indians demote Chief Wahoo logo







      Chief Wahoo, the smiling symbol of the Cleveland Indians since the 1940s who is beloved by many but deemed to be racist by others, is being replaced as a primary logo, uniform expert Paul Lukas reported Wednesday. Instead, the team will emphasize a block letter "C" they introduced in recent seasons. The Indians aren't eliminating the Chief — the home uniform will continue to feature him on caps and jersey sleeves — but fans will see less of him overall.

      Chief Wahoo, the smiling symbol of the Cleveland Indians since the 1940s who is beloved by many but deemed to be racist by others, is being replaced as a primary logo, uniform expert Paul Lukas reported Wednesday. Instead, the team will emphasize a block letter "C" they introduced in recent seasons. The Indians aren't eliminating the Chief — the home uniform will continue to feature him on caps and jersey sleeves — but fans will see less of him overall.

      The Indians aren't the only team making a logo change for 2014. The Pittsburgh Pirates are "ditching" their eyepatch-wearing Jolly Roger in favor of a gold "P." Yeeeargh — say it ain't so, mateys! Regardless, don't expect Bucs fans to stop raising the Jolly Roger flag at PNC Park after a victory.

      As with any other Major League Baseball teams, the Indians and Pirates are trying to maximize the dollars they can make marketing their product while hurting as few feelings as possible.

      While the Indians never come out and say they're marginalizing the Chief, they seem to be continuing a trend of de-emphasizing him. They removed him from the road uniform in recent seasons and they've reduced his visibility at spring training in Arizona, where more Native Americans live. They don't use him at every opportunity to publicize team events or programs anymore. They've also surveyed their fans asking their feelings on the Chief, as if to gain "permission" to make a change.

      While it would seem that most of their hardcore supporters also support the Chief — or at least are neutral about him — other factions consider Wahoo to be an overtly racist caricature that demeans Native Americans. By moving to marginalize the Chief, the Indians can have it every possible way: Fans can buy more stuff with the hyped-up block "C" if they like. Fans still will be able to buy Chief Wahoo stuff in case they're afraid it's going out of style or will be taken away. It can even be used as clothing of defiance!

      Simultaneously, the Indians can appear to be subtly appeasing those against use of the Chief while also being sensitive to Chief loyalists by keeping items with his kisser stocked in their stores.

      It's a sound strategy, even if it's just a stopgap and they have to make a more permanent decision on the Chief someday. Cleveland's situation is probably different from that which faces the NFL's Washington Redskins. At some point in the future, it's going to become too socially unacceptable for the Redskins to keep their nickname. They'll be forced to change. The Indians have more wriggle room because the Chief is just a logo. He can hide.
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    3. #2
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      All this shit with wanting to change all these logos now is ridiculous.
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      One of these days it will be Team A, B, C or 1, 2, 3. WTF!!!


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      Figure my team never any good news out of Cleveland .smh
      Quote Originally Posted by PAiN View Post
      All this shit with wanting to change all these logos now is ridiculous.

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      When Political correctness interferes with my sports it's gone to damn far !! Fuckin silly

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      As far as branding goes, its definitely a bad move. Its a widely recognizable symbol... Unfortunately, it is super racist. The point of a caricature is to make someone look ridiculous, and Chief Wahoo does that well. The whole Pittsburg Pirate thing I don't get, though.

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      Haha. I'm half Cherokee give or take a little bit I could care less if he is their mascot I don't see anything wrong with it.

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      Quote Originally Posted by animal87 View Post
      Haha. I'm half Cherokee give or take a little bit I could care less if he is their mascot I don't see anything wrong with it.

      Same here. It's been fine for all these years and just now it's a problem?

      I wouldn't give a shit if they used a a picture of anything to do with my race if it was funny looking. People that do care have to much time on their hands and need to worry about real shit.
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      So if there was a middle-eastern soccer team called "The American's" and it's mascot was a bucktooth guy in overalls and a straw hat, drooling, carrying a pitchfork and a bible with the word bible spelled "byeble," that wouldn't offend you? If not, good for you.

      Remember, something is always alright so long as it doesn't affect you. (please forgive my being the board contrarian. Its what I do :-)

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    20. #10
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      Quote Originally Posted by hunkstrum View Post
      So if there was a middle-eastern soccer team called "The American's" and it's mascot was a bucktooth guy in overalls and a straw hat, drooling, carrying a pitchfork and a bible with the word bible spelled "byeble," that wouldn't offend you? If not, good for you.

      Remember, something is always alright so long as it doesn't affect you. (please forgive my being the board contrarian. Its what I do :-)

      BWAHAHA LMAO Fuck no man I would love that actually. Sounds funny as hell.

      No worries bro keep it coming. It's good to hear other point of views.
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